Austin Entrepreneur Network

1/15 Web Analytics–Tools and Best Practices

Registration Link: http://2010aenshortcourse1.eventbrite.com/

Companies who have committed to online marketing are now rising above their competitors. If this hasn’t happened in your market, it will soon. Web analytics offer a competitive advantage unlike any we’ve seen in years. Those companies that are watching their visitors and trying new things today will be the online leaders in their industries tomorrow.
Be the online leader in your space. Brian Massey will discuss the basics of Web analytics including tools and best practices. By the time the session is over, you will know:

• What you can learn from analytics about your visitors and customers
• Which analytics tools are right for you
• Which metrics are most helpful to your business
• How to make good decisions based on analytics

Brian Massey
brian@conversionscientist.com
Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings this discipline to businesses of all sizes. He has crafted online strategies for dozens of small and medium-sized businesses driving their most valuable visitors to take action. Brian is a national speaker, Is the author of the Conversion Scientist blog at www.ConversionScientist.com and writes on behavioral marketing for ClickZ.com. Brian lives and works in Austin, Texas where life and the Internet are hopelessly intertwined.