Archive for Web/Social Media
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Why Landing Pages are Important for Dynamic Targeted Banner Advertising
You wouldn’t play tennis without a racquet, would you? The machine hurtled fuzzy green balls at me with a “fwoom, fwoom” sound every 10 seconds or so. I dodged most of them, but occasionally got pegged in the chest, stomach, or some place worse. “Fwoom, fwoom.” I was on the court. I ...
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“As Many as Possible” is Not a Marketing Segment
If you ever hire a PR firm (well, a good one), getting a story in the press feels a lot like an interrogation. Who should this story appeal to? Why should they care? Do you have evidence to back this up? It can feel a bit invasive if all you want to do is get a story out there. The best PR firm...
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eMarketing Principles: Words that Convert
Persuade with passion. Engage with the unexpected. His face was slightly ashen, and had clearly fallen since he first entered the conference room. I felt a lump in my stomach as he reviewed the revisions to the copy he’d written just a week earlier. I was a bit sick at being part of this, but it ...
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The Sales Process for People Who Hate “Selling”
I actually really miss selling. Sometimes marketing feels so distant from the actual product and customer itself. It shouldn’t, but it often does, particularly in larger organizations. I have been blessed in career to have sold to some really great customers. I don’t look at sales as somet...
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7 Things Marketers Can Learn from Pro Wrestling
Playing it safe will keep you from getting hurt — and from getting customers Fast Company columnist Sam Ford offers an insightful and entertaining treatise on how Corporations — and brands and small businesses – can take a page from the world of “professional” wresting. In short, Ford...
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Gain Loyalty by Protecting Your Network
It’s nice to have a lot of contacts. I like the idea of knowing a go-to person for just about everything and that the fact that we know each other makes us more accountable to each other. There is something you notice when you start meeting a lot of people indiscriminately though. You open yo...
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Avoiding the Marketing Strategies that Don’t Convert
Design your Web site around the strategies that drive leads and sales I had one of those meetings this week; a meeting with a company that has really come to understand the significance of online conversion in their business. I predict good things for them. They’d taken advantage of a Convers...
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How Are You Going to Fix Your Conversion Problem?
The heartbreak of “bounce” and what to do about it. Boing! That’s the sound of someone finding your site, but not finding what they wanted ON your site. Boing! That’s the sound of Web site content that doesn’t match your marketing. Boing! That’s the sound of a Web sit...
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Why I Never Want to Buy a Non-Hybrid Car Again
I recently got a great deal on Toyota Prius from Motorphilia. I have never been so pleased purchasing a car. Not even when I bought a BMW 328 brand new. Why do I love my car? 1.) I like the fact that my car contributes significantly less CO2 in the air than my other car did. Why? Because I a...
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Mr. Shirky, Why Don’t You Act More Like a Woman?
I was a bit dismayed reading Clay Shirky’s A Rant About Women. It’s a long post, but in sum, he feels women do not advance because we aren’t willing to lie, cheat, and steal to get to the top. We don’t overinflate our abilities. And we need to because we have no role models to stick up fo...
