Archive for Web/Social Media
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Who Really Was the Man Behind the Curtain in the Women in Tech Debacle?
Michael Arrington can be a harsh person, but he is smart. I wouldn’t say that he and other TechCrunch writers are the nerdiest in the industry, but I’d trust his assessment of whether or not a startup will make money and have a viable future. Having such brutal honesty offline AND online is ...
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Touchpoint Personas for Persuasion and Empathy
“Your market research with an attitude, your analytics in a skirt.” Personas are fictional representations of your customers designed to help you understand what to say to prospects and how to deliver content to them. There is no better predictor of conversion success than the availabi...
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My Challenge to Michael Arrington & TechCrunch (Hint: it’s Not Hard)
I’m not going to lie. I’m pretty shook up. I had no idea there were men out there who would be so offended by me merely stating that women can be good at math and science too. If you didn’t see, I merely mentioned to a TechCrunch commenter on this post about female entrepreneurship that m...
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F*ck! “Winnebago Man” Was a Good Movie
I have always said that web 2.0 was a bit sanitized. You can’t get mad at people or get in fights unless you are Loren Feldman. You can’t get caught badmouthing others or drinking and saying totally inappropriate things. It’s like we are all these perfect little internet celebrities incapab...
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Your Explaining Face Will Change Your Content Marketing
My ten-year-old son gave me a valuable lesson in content marketing today. Sean has a good friend who, to hear him tell it, rarely changes his expression. It’s just who he is. However, Sean was sharing one of this friend’s more interesting ideas: to build a tall building and p...
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Are We Ready for the Rapid Transparency of Facebook Places?
Yesterday, Facebook launched Facebook Places. Not only can you broadcast your location to your Facebook friends, but your friends can tag your location for others to see unless you uncheck this setting. It’s strange how we lump so many of our contacts in one place. Some of my contacts on Face...
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Social Media Engagement Guidelines: Surviving a Snark Attack
Like 2300 other hopefuls, I have submitted a proposal to present at South by Southwest 2011. This is actually for a dual presentation with Jennifer Wojcik (@TheJenATX on Twitter), co-founder of Pinqued. Here’s the description: One reason businesses delay entering the world of social media i...
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Consider Your Legal Rights When Using Geolocation
Today, someone on Twitter sent me a DM that he was sad I have had to get a restraining order and therefore do not feel comfortable making any geolocation profiles I have public. This was in response to my many public tweets warning people that publishing your location to perfect strangers simply is...
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Social Media Marketing GPS: Twitter Tactics – American Marketing Association
The link below is to a podcast I recorded for the AMA’s series on Toby Bloomberg‘s book, written completely on Twitter. While the book was written one tweet at a time, it’s not just about Twitter; the book covers all aspects of social media marketing. Listen to the podcast here: Soci...
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The Future of Public Relations and Social Media
Public relations specialists were some of the first people to embrace the power of social media, and as a result they are often the ones leading the way in the social space, whether they are consulting with clients from an agency point of view or strategizing on an in-house PR team. In the pa...
