Archive for Marketing
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5 Things I Learned During My TREW Internship
Having started the MS-Marketing program at Texas A&M University’s Mays Business School (Whoop!) in Spring 2009, I soon found myself nearing the Summer 2010 term – during which time, I was required to take up a professional internship program. My background in engineering combined with the ma...
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5 Easy Steps to Developing a Content Strategy
By Sarah Buser, TradeMark Media. Developing a content strategy is the lifeblood of Internet marketing. Consistently updating and presenting your content benefits you in two ways: your customers and prospects become engaged when you share your expertise, and search engines like Google and Yahoo lo...
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Podcast: Better Engagement Thru Email Mktg
Heidi Tobias Wong (the voice of Constant Contact’s online Learning Center webinars) hosts the Expert Voices podcast. From time to time, I get a chance to chime in. Here is the latest … Email Marketing Solutions from Constant Contact. Topics included in this edition: - How to segment you...
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TREW Helps Clients with Trade Show, Product Launch Strategy and Design
Which event attracts over 3,000 of the world’s brightest engineers, educators, and scientists from around the world each year? Answer: NIWeek – a premier event on graphical system design organized by National Instruments. TREW clients Alfamation and Cyth Systems participated throughout NIWeek...
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Gaining an Advantage through a Content Strategy
By Nick Weynand, TradeMark Media. Using your Web site as a marketing tool and staying ahead of your competition now requires a content strategy, which includes getting prospects and customers to your site and having something more for them to do when they get there, such as buy products, inquire ...
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Market Positioning-the Five Ps of Marketing but they Start with Positioning
Understanding your position in the market goes a long ways to determining the rest of the marketing decisions you must make. The five Ps in marketing are 1. Positioning 2. Product 3. Place 4. Promotion 5. Price If you’re going to be the low-cost provider in a niche market, then ...
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Don’t get confused with tactics
Everyone has been jumping on the social media bandwagon, and most companies continue to struggle with getting their heads around all these new tools to develop relationships and expand their messages. Many are confused as to where to start–How do I use Facebook? What’s my twitter strategy? Shoul...
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What’s the difference between a copy writer and an editor?
A common misconception is that an editor is the guy with a pencil in his ear, sitting behind a desk going through copy and marking up mistakes. And while this does fit the description of some editors (specifically called Copy Editors), the overall job of the editor is to determine what types of cont...
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Five Critical Steps to Developing a Marketing Plan
The purpose of a marketing plan is laying out how a company will achieve its stated business goals, and providing a framework to ensure that activities stay true to the vision and mission of the company. When starting the process of developing a marketing plan, there are five critical area...
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Facebook Groups vs Pages Just for Authors & Business Owners
Ever struggled to try to figure out how to decide if you should create a Facebook Page or a Facebook Group to promote your book or business. Facebook does not make it easy on you to help make this decision. This Video presentation given by Jane Dueease of MarketMyBizOnline.com in July o...
