Archive for Marketing

  • 5 Fast, Compelling Videos to Create Now 5 Fast, Compelling Videos to Create Now

    Yesterday I attended an information-packed Austin Social Media Breakfast meeting.  The topic was “Five Types of Videos to Create Under One Hour” presented by Reel Social Media. As an introduction, we learned about the importance of video as content on your website.  The most interesting st...

  • Seeking a Sr. Marketing Account Manager to Join the TREW Crew Seeking a Sr. Marketing Account Manager to Join the TREW Crew

    TREW Marketing is seeking an experienced marketing professional to join our growing agency focused in the science, engineering and academic markets. This person will be responsible for serving as a senior leader developing marketing strategy and plans, and working with a team of marketing profess...

  • TREW Client MoviMED Launches New Machine Vision Module TREW Client MoviMED Launches New Machine Vision Module

    Today, engineers and scientists in robotics, medical device design and test, and industrial control can begin adding vision capabilities to their National Instruments CompactRIO systems thanks in part to the new MoviMED AF-1501 analog frame grabber module. MoviMED's AF-1501 module pictured at righ...

  • Selective Marketing Selective Marketing

    Below is a presentation I gave at a local Austin meetup. It deals with how to use sales and marketing strategies and processes to save money and increase sales. Selective Marketing View more presentations from Business Success Center. ...

  • TREW Recruits Director of Communications for Science and Technology Academy TREW Recruits Director of Communications for Science and Technology Academy

    One of the favorite hats Wendy and I have enjoyed wearing in our professional careers is being a manager. To many, that probably sounds crazy, since being a manager means you have to be OK with working in a job that, as I like to say, is “110% not about you”: you’re always hiring when you ...

  • Resolving to Plan, Partner, and Learn in the New Year Resolving to Plan, Partner, and Learn in the New Year

    Welcome to 2010 — a new year and a new decade for us all.  For many in the non-profit community, January 2010 marks a survival celebration of the tough economy we’ve endured, and a time to invest for growth. The TREW Crew, and others in the non-profit blog community, have put together some r...

  • Use It or Lose It – 6 Ideas for End-of-Year Marketing Spend Use It or Lose It – 6 Ideas for End-of-Year Marketing Spend

    December is here and will quickly fly by.  If you have marketing budget dollars to spend before the year’s end, you are feeling the pressure.  We’ve put together a list of quick, effective marketing investments for you to consider. 1.  Invest in Google Adwords.  Not only are Adwords ideal...

  • TREW Cofounder Geier Named Fellow of McBee Civic Entrepreneurship Program TREW Cofounder Geier Named Fellow of McBee Civic Entrepreneurship Program

    What do an architect, engineer, economic strategist, city attorney, nonprofit leader working with homeless teens, and a few marketing and lobbying professionals who have never met have in common? We are among the nine leaders in the Austin and surrounding area selected by the region’s civic-minded...

  • Ask Questions Like a Lawyer Ask Questions Like a Lawyer

    There are three dimensions to getting a good answer to a question: THE TRUTH, THE WHOLE TRUTH & NOTHING BUT THE TRUTH! Unfortunately many sales professionals ask a question and accept the first answer at face value.  This is because their typical personality style is characterized by high...

  • The Marketing Weapon of Choice for 2010: Listening The Marketing Weapon of Choice for 2010: Listening

    So Hugh MacLeod’s delivery is a little more um, to the point than mine would be. Some people need the message spelled out in black and white. When a company first starts using social media, it’s like watching someone’s dad play with his first video camera. They seem to share everything i...

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