Author Archive
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Hogg Foundation Partners with TREW Marketing for Brand Research and Website Refresh
The Hogg Foundation sought to understand internal and external perceptions of their key stakeholders, with plans to use the information gleaned from research to guide messaging, vision, and impact for the future. At the same time, the foundation leadership knew they needed to take immediate action...
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5 Things I Learned During My TREW Internship
Having started the MS-Marketing program at Texas A&M University’s Mays Business School (Whoop!) in Spring 2009, I soon found myself nearing the Summer 2010 term – during which time, I was required to take up a professional internship program. My background in engineering combined with the ma...
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TREW Helps Clients with Trade Show, Product Launch Strategy and Design
Which event attracts over 3,000 of the world’s brightest engineers, educators, and scientists from around the world each year? Answer: NIWeek – a premier event on graphical system design organized by National Instruments. TREW clients Alfamation and Cyth Systems participated throughout NIWeek...
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Five Critical Steps to Developing a Marketing Plan
The purpose of a marketing plan is laying out how a company will achieve its stated business goals, and providing a framework to ensure that activities stay true to the vision and mission of the company. When starting the process of developing a marketing plan, there are five critical area...
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TREW Client Alfamation Launches New, Global Website
Founded in 1991, Alfamation leverages their scientific passion and knowledge to imagine and create new ways to engineer functional test systems. They challenge the traditional approach by taking an imaginative, passionate, and out-of-the-box approach to creating products and services for design, tes...
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New TREW Marketing Website Showcases Work with Engineers and Scientists
TREW Marketing is proud to launch our new website, which showcases our work promoting the innovations of our world’s engineering and scientific leaders. Applying TREW best practices in web strategy, design, and navigation, the new site achieves the following: Modern, engaging design tha...
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Trade Shows – Evolving through Innovation (Part 2)
Part 1 of this blog post talked about the current state of trade shows and raised a critical question: what will it take for marketers and organizers to evolve this traditional marketing platform? Although the troubled economy has impacted attendance, trade shows are still an essential element in th...
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Trade Shows – Going the way of the Dinosaurs? (Part 1)
Time travel back to 1976 – Steve Jobs and Steve Wozniak can be witnessed setting up Apple booths at numerous trade shows to promote their latest creation – the Apple 1 computer. Fast-forward to the present and we recall that, in 2009, Apple announced that Jobs would no longer be participating i...
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2nd Annual TREW Crew Family BBQ
When the TREW team is not developing product launches and targeted campaigns to drive sales; designing creative, traffic-driving websites; and developing smart integrated marketing plans to capture leads, they can be found enjoying the outdoors of the Texas Hill Country and delicious, homemade BBQ. ...
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Optimizing your Website for Google’s New Search Functions
If you’ve visited the Google search page today, you probably noticed some big changes. Google has updated their look with a new left-hand side panel which offers search tools to help customize and refine results. Snapshot of New Google Search Page Notice that by default the choice is set to “e...
